COMPANY
Khoros (formerly Spredfast) / Insights Console
MY ROLE
Oversaw, reviewed, & provided UX feedback, led brainstorm & final requirements sessions
TEAMMATES
Design: Oahn Tran, Chelsea Buell / Product / Engineering
SUMMARY
This social media dashboard displayed analytics from all social channels and allowed goal tracking by campaign and outlet. It was simple, yet flexible enough to become a white label product. Some clients included Fidelity, Burberry, and BeachBody.com
PROBLEM / CHALLENGE
- Existing clients were promised the custom Insights Console by Sales before scoping was refined. First time that’s happened in history? This meant a quick turnaround
- Live within and modernize existing design patterns
- Create a flexible experience that could be white-labeled and resold
REQUIREMENTS
- Flexible, reusable designs & components for a white label product
- Modernize and push the product roadmap forward
- Tell a complete story of social media performance
- Drill-down analytics capabilities
OUTCOMES
OVERVIEW SECTION
This was a high-level summary of performance designed to be a snapshot or executive summary.
KEY METRICS SECTION
Each Social Media outlet has different engagement metrics to monitor performance (clicks, likes, etc) and this section highlighted those.
CONTENT SECTION
Users could see individual posts and review specific content details–what was working, what wasn’t. Each media outlet was separated by tabs, instead of a long, running list.
GOALS & PROGRESS SECTION
Goal setting and progress tracking did not exist in the previous version. In this view, Users could see how their goals were tracking by campaign and date.
THAT'S A WRAP
OUTCOMES
- Well-received by initial customers
- Met all initial requirements
- Gave product team a big head start on white label version
REFLECTIONS
Everyone pays the toll. This quick turn project had a positive result but it was hard on the team due to long hours and pressure to deliver. We made sure to celebrate the launch collectively and give everyone some recovery time.