COMPANY
RealMassive / Inventory Manager / 2019
MY ROLE
Partner with Product for features; Design UX from wires to final UI; Oversee, review, & provide feedback to Design contractors; document, and componentize new design patterns
TEAMMATES
UX: Victor, Tiffany Poon, Tiffany Chow, Bryce Swihart, Morgan McConnell / Product: John Brackett / Eng: Mike Kronk, Michael Musslewhite, Austin McConnell, Marie Idleman, Way Spur-Chen, Brian Danis, Travis Brim
SUMMARY
This app gave users in the commercial real estate industry the capability to add, edit and remove property listings in the hopes it would produce the highest quality and completeness of listing data possible and help them market their commercial space. In the end listing completion grew from 25% to 75%, CS calls were reduced by nearly half, and we had clean data to sell.
PROBLEM / CHALLENGE
- Create an intuitive experience that will produce more user engagement and increase listing completeness, ensuring quality data
- Reduce the overhead of customer service inquiries
- Data model was being rebuilt in parallel with design work
HOW WE’D MEASURE SUCCESS
📋
Improve listing completion
🧑💻
Increase engagement
📞
Reduce Customer Service calls
OUTCOMES
JOIN & LOG IN
I updated the Join and Reset Password screens to reflect updated Password security. In addition, I changed Sign In and Sign Up to Join (as in Join our movement) and Log In (sticking to more differentiating verbs).
PROFILE
The purpose of this feature is to enable a User to create and manage a professional profile on RealMassive. In addition, it allows them some control over how they are displayed on a public Company Profile Page.
ACCOUNT MANAGER
New Users register for free on RealMassive with the intention of finding, saving or listing CRE properties. They could then manage their account in this section.
CREATE PROPERTY LISTING
This was the most used and most difficult workflow to design, as there were 20+ fields per unique Property Type (x3), media inputs and few required fields–though Design worked to encourage the highest level of completion. In the end, we built a stepped “Wizard” that was later mimicked on the Create New Company workflow.
MAIN VIEW
This section housed the aggregated view of all existing User Listings they were associated with, regardless of Property Type. It allowed Users to add, edit and share Listings. Some features included “Find & Replace”, “Bulk Edit”, “Bulk Import” and column customization.
EDIT SINGLE LISTING
Instead of pushing Users to a complete new screen for even the tiniest edit, I implemented a drawer/overlay in the Main View to keep the context of all of a User’s Listing.
CREATE NEW COMPANY
A User can create a new Company or claim an existing one and invite others to that Company. All of the information here powers a public Company Profile Page.
COMPANY MANAGEMENT
In this section, a User can manage a Company Profile, members and related privileges.
THAT'S A WRAP
HOW WE DID
75%
Listing completion rate compared to 25%
10%
Increased engagement each month for 3 months
50%
Reduction in Customer Service calls
REFLECTIONS
This was a beast of a project, due in part to the scope, new data model, auth updates and the need to leverage contractors across all disciplines. Insufficient planning up front slowed our efficiency, but we managed to power through.