SUMMARY

Powered by an API and algorithm from Are You Watching This (RUWT) that tracks when games get more exciting or “hot”, we developed a series of in-restaurant experiences including dynamic screens and mobile app supplements to enhance Buffalo Wild Wings Restaurants sports-watching experience.

GOALS & OBJECTIVES

• Concept experiences that enhance a BWW Customer’s visit at the restaurant
• Concept and demonstrate how these APIs could be integrated with existing app and systems

MY ROLE

• Researched competitors and similar apps and experiences
• Concepted and Designed potential User Experience
• Designed UI

CHALLENGES

• No significant research about Target Users or current behaviors
• There were few conversations with BWW Tech Leads about existing systems

HISTORY

RUWT had worked with some sports bars in the past, and was hoping to get Buffalo Wild Wings as a customer as they had over 1200 stores nationwide and were looking to provide a premiere sports-watching experience.

RESEARCH

Didn’t have much to go on here.

APPROACH

We tried to marry “hot games” technology and indicators with BWW hot sauces, which seemed like a natural fit. We hoped this tailored approach with the tech to the brand itself and may help close the deal.

PROCESS

Research & Requirements Gathering: Reviewed competitors and similar experiences

Sketches & Wireframes: Sketched and designed key workflows, low-fi wires, and reviewed with founder

Final UI: Designed UI, leveraging some of BWW existing styles

FINAL SOLUTION

HOT GAMES & SAUCE NAMES

A rolling tab on-screen and a rolling screen embedded in the BWW mobile app helped viewers keep tabs on key games that were getting exciting and the app prioritized the ones that were the “hottest”. The heat rating was based on the RUWT algorithm and related technologies and integrated to BWW sauce names.

WHAT’S HOT MATCHUP DISPLAYS

The experience on the main screens would cycle through all games, ranked by a heat score, then show details of those matchups throughout the day. The mobile version required a click through to see those details due to mobile screen size constraints.

WHO’S HOT PLAYER DISPLAYS

As 60 million people play Fantasy Football a year in the U.S. and Canada, and a popular season of sports watching at BWW centered around the NFL schedule, we focused on Customers who wanted to see stand-out players (and their stats) in games they were watching, with live updates.

SOCIAL POSTS SCREENS

Dynamic promo screens allowed BWW to show related content and encourage users in-restaurant to join the Social Media conversation in an effort to boost user online voice and BWW impressions. Users could see their own posts and pictures on the screens throughout the restaurant and be connected to others in any location, tracked by key hastags.